Placing your advertisements in smartphone apps can be a great way to spread awareness about your business or product, but if you had to pick just one platform to launch your campaign on, which one would it be? Well, hopefully this infographic made by the guys over at inneractive will make the choice easier by putting Apple’s iOS and Google’s Android side by side and comparing the effectiveness of the ads displayed on either one of the platforms.
According to the data provided in the infographic, advertisements displayed on Android devices have a higher global fill rate (or in other words, they have a higher chance to get displayed) in comparison to those that pop up on iPhones and iPads. However, iOS users are more than twice as likely to click on an advertisement, which is among the reasons why developers for Apple’s mobile platform are able to rake in higher revenues per every thousand impressions displayed in their apps.
It is also worth noting that Android apps have a higher life span on average than the ones made for iOS. However, iOS applications reach their prime time almost twice as fast, meaning that your advertisements are likely to reach a significant amount of the targeted audience in a much more timely manner.
More details are included on the infographic itself, so if you are curious to learn more, feel free to check it out.
HTC’s last year and CES 2011 handsets, plus the HTC Flyer are listed by Apple as infringing on five of its key patents, new info about the ITC complaint it filed recently reveals.
HTC’s official reaction is also in, and Grace Lei, its general counsel, says: “HTC is dismayed that Apple has resorted to competition in the courts rather than the market place. HTC continues to vehemently deny all of Apple’s past and present claims against it and will continue to protect and defend its own intellectual property as it has already done this year.”
We have two issues here – first, why is everyone using the phrase “vehemently deny” in these cases, and, second, why are we forced to become knowledgeable about patent law? We kid, but if the next step is HTC filing a counter-suit with the ITC, we could already start from the bottom in an IP law firm.
The phones Apple insists are infringing on five of its patents are all of HTC’s 2010 and CES 2011 crop, from the HTC EVO 4G to the HTC Thunderbolt, plus the HTC Flyer tablet. The patents cited by Apple to be dragged through the mud by HTC are “application programming interfaces for scrolling operations”, “list scrolling and document translation, scaling, and rotation on a touch-screen display”, “programmable tactile touch screen displays and man-machine interfaces for improved vehicle instrumentation and telematics”, “double-sided touch-sensitive panel with shield and drive combined layer”, and “portable computers”. Some of these patents overlap with the complaint against Samsung Apple filed last week.
We don’t want to stir controversy here, but the HTC devices listed are entirely of the Android variety, we have a hard time believing that the company’s Windows Phone 7 handsets are not infringing on the exact same patents, as specified above, yet nary a say on those in the complaint. Not to mention HTC’s had some of these features on its phones since the dawn of WinMo, and certainly before 2007. Fun stuff, and Apple’s chief patent man rumored to be leaving the company makes it even funnier.
Google got fleeced in the beginning of the month, when a consortium of companies took part in the bid for bankrupt Nortel’s wireless patents under the enigmatic name Rockstar Bidco. Despite Google opening the floor with $900 million, the patent portfolio was awarded to the recently created Rockstar Bidco, which turned out to be none other but Microsoft, Apple, RIM, EMC, Sony and Ericsson. These six companies paid jointly $4.5 billion, and won the bidding in the last moment.
Now the winning bid is apparently being scrutinized by antitrust regulators in the FTC and DOJ, says unnamed source, which are trying to figure out if the deal wasn’t deliberately created to choke Android’s patent lifeline that Nortel’s intellectual property would create. While it might have been Google to tip the Feds off, it still might present an obstacle for the six competitors to lay hands on Nortel’s treasure trove of wireless patents.
With 6000 of them, Nortel’s IP covers most aspects of wireless communications, all the way to LTE, and even includes some Internet-related patents, complete with search and social networking components. This might have shielded Android and the manufacturers from all the litigation coming its way from Apple, Microsoft, Oracle and others. That is why the American Antitrust Institute sent a letter to the Department of Justice to start investigating the largest ever intellectual property bid for antitrust issues.
Robert Skitol, an antitrust lawyer, comments: “Why is the portfolio worth five times more to this group collectively than it is to Google? Why are three horizontal competitors being allowed to collaborate and cooperate and join hands together in this, rather than competing against each other?”
Brian Kahin, a senior fellow at the Computer & Communications Industry Association, says in his turn: “The one thing that’s significant here is you have three of the four smartphone platforms ganging up on the fourth. You want patents for an economic benefit, not as a legal instrument.”
When asked for comment, Apple and Microsoft declined, since the deal is expected to close today. We’ll see how this Nortel patent saga will unfold further down the road.
Taking the highly competitive smartphone market into perspective, one would assume that Android’s steady growth would be a bad thing for Microsoft and its Windows Phone platform. However, this may not be necessarily true as the company is actually raking in some big money from other manufacturers’ Android-powered devices.
HTC, for example, has to pay royalties to Microsoft for each Android device sold due to the fact that the latter holds a number of patents involved in Google’s platform. However, the $5 per device sold, which Microsoft is getting from HTC, seem nothing compared to the $15 per device that the maker of Windows Mobile has just demanded from Samsung.
If we take only the Samsung Galaxy S and its successor, the Samsung Galaxy S II, into account, of which the manufacturer has sold over 13 million units combined so far, then Microsoft should be expecting a check for at least 195 million in its mailbox pretty soon. It is said, however, that Samsung will try to lower the fee to $10 per device and will offer to expand its Windows Phone portfolio in return. Suddenly, the possibility of getting a Windows Phone version of the Samsung Galaxy S II sounds much more plausible, doesn’t it?
NVIDIA stepped up its chipset game by demonstrating quad-core silicon coming by the end of the year, and one of its main competitors Qualcomm has been left to trail. Up until now, we didn’t know what the company’s reply was, but this leaked roadmap lays out details about chips expected until 2013.
First on the list are dual-core chips clocked at the whopping 1.5GHz to 1.7GHz, coming somewhere in the fourth quarter of 2011 or the first quarter of 2012. These 28-nm chips are coming in three varieties: 8960 with LTE, 8270 with HSPA and 8260A with HSPA+, all equipped with the Adreno 225 graphical unit, said to be matching the graphics on the PlayStation Vita in terms of power. 1080p HD video at 30fps is also something we’re looking forward to on the chips.
Skip to the third to fourth quarter of next year, and you get the 8230 and 8930 chips with Adreno 305 GPU nearly reaching the performance of contemporary gaming consoles. Both chips will be clocked at 1GHz to 1.2GHz.
Last comes the true answer to NVIDIA’s quad-core processors – the monstrous quad-core Qualcomm 8974 chip built using 28nm technology clocked at 2.0GHz to 2.5GHz. It handles 1080p HD video at 60fps, while the graphical core is Adreno 320 – a configuration that might make you reconsider the need of a personal computer. Okay, maybe not that powerful, but Qualcomm’s quad-core solution is definitely mind-boggling by today’s standards. It’s coming in the first quarter of 2013, but is that fast enough? NVIDIA is to release their Kal-El chip with four cores by the end of the year, but others like Samsung and Texas Instruments are not going to match those speeds. One thing is certain, though, with AMD and Intel joining the mobile chip wars, the battle is heating up.
It’s one thing to say mobile payments will gain traction in the US, and in their NFC variety, what we did in an editorial last year, extrapolating from the experiences of other countries, and another to amusingly watch how things actually played out a year later. By now it’s already widely accepted by analysts that mobile payments are set to explode in the US come 2012, but which of our last year contestants made the cut, and who is most likely to come out on top next year, if the world is still intact?
Most surprising were the announcement of Google Wallet, and the downsizing of the carrier-backed model ISIS. On the other hand, it certainly seems that the traditional payment processors like Visa and MasterCard are winning the battle once again. Bi-winning, we’d say, since they are both planning their own mobile payment networks, layered on top of their existing ubiquitous infrastructure, and will be providing the backend for other initiatives, like Google Wallet.
That explains to a huge extent why the carriers toned down their plans for mobile payment domination with ISIS. Actually carrier-billing is something they can roll out successfully – after all, they are huge as revolving payments processors – but because Visa and MasterCard are so superior in brand recognition and an already established global payment network, people are naturally inclined to trust them before anyone else with the issue of cash stored in your cell phone…
See the full article at PhoneArena.com!
Rumors have been circulating that the NVIDIA Tegra 2’s inability to work well on Verizon’s 4G LTE network caused the scrapping of the original Motorola DROID Bionic, which is expected to be released later this year as a completely different phone than originally planned. The same reasoning is behind the speculation that the inability of the Tegra 2 CPU to mesh with Verizon’s 4G pipelines caused the LTE update to the Motorola XOOM to happen just now, a little late, as we reported yesterday.
Like an angry parent, upset that his/her kid is the subject of some vindictive rumors that he can’t get along with anyone, NVIDIA stood up for its product and said that the Tegra chip has no compatibility issues with LTE. The chip manufacturer brought up the Samsung Galaxy Tab 10.1 4G LTE tablet as an example of how Tegra and LTE play nicely with each other. According to NVIDIA, there is nothing unique about LTE that would prevent Tegra 2 chips from working on it.
Now that NVIDIA has cleared this up, perhaps a play date between the little tykes can be worked out. And at the same time, if Motorola would reveal the reason for the ole’ switcheroo with the DROID Bionic, it could stop another vicious rumor from starting.
Bluetooth keyboards are nothing new, but the ability to use the same one for all your devices can go along way to reducing clutter. The Multi-Link Bluetooth Mini Keyboard from IOGEAR allows you to connect to up to 6 devices at once, including your smartphone, tablet, PC, Mac, connected television, or Bluetooth-enabled game console.
Once you’ve connected to literally everything you could type on, you can then easily toggle between connections, allowing you to quickly switch from your computer in order to quickly write a lengthy text message. The keyboard includes the standard media shortcuts, but they unfortunately only work with Microsoft Windows Media Center.
The keyboard is highly portable, so it would make a great travel companion for your iPad when you’re away from home. And the included pouch should keep it relatively protected. IOGEAR’s Quiet Key Touch design will reportedly reduce typing noise to a “barely audible tap,” so you won’t disturb your travel companions.
The IOGEAR Multi-Link Bluetooth Mini Keyboard is available now. The press release lists the MSRP as US$99.95, but IOGEAR’s website says $79.95.
Advanced Micro Devices, Intel’s main competitor in processors, has confirmed its plans to enter the tablet market by launching its own processor for tablets. AMD codenamed the chip lineup “Z-series” with the first one to be the “Desna.” The upcoming APUs for tablets surprisingly took center stage as the company was expected to stress on its PC “Llano” chips.
“We’re done with Ontario. We’re done with Llano now. We’re busy working on the next greatest thing,” Senior VP and General Manager of AMD Products Group, Rick Bergman, commented on the company’s roadmap.
The “Desna” will operate at under 6 watts and will be made to work with Windows-running tablets. “I’m sure many of you are skeptical about the success of Windows in the tablet world,” AMD’s Corporate VP Chris Cloran countered general sentiment. The chip will be capable of running smoothly HD video, accelerated HTML5 and Internet Explorer 9 “leveraging the Microsoft Windows application base.” It will also support Windows 7 Effects and DirectX 11. But it’s not only Microsoft’s platform that will be supported – some of the tablets will be able to run on Android as well.
A demonstration of the Brazos tablet running both platforms followed shortly after. But the brevity of the presentation didn’t allow a deep look at the capabilities of the platform. Instead, AMD unveiled its plans about the “Hondo” tablet chip which is to come after “Desna.” Recently, graphics chip maker NVIDIA has managed to leverage the success of its platform to mobile devices, but can AMD such a large vendor base? Feel free to share your opinions in the comments below.
Mark May 31st 2011 in your calendars, folks! Samsung Mobile Display announced today that its long-awaited 5.5-Gen OLED display factory is starting production, two months ahead of schedule, despite the delay concerns that stemmed from the Japanese earthquake.
The factory is able to produce much larger glass substrates with the new production lines that began installing back in 2010, and the initial capacity of those substrate sheets will be about 24 000 per month, slowly ramping the output up into 2012. This will make AMOLED screens cost-competitive due to the sheer economy of scale. Moreover, the factory is arguably capable to introduce the laser-based LITI production method, which brings AMOLED displays of high resolution (300ppi +), at much lower costs per panel.
We’ll see how this will pan out, and what high-res screen will go into the Samsung Galaxy S III next year, but in the meantime Samsung will probably need most of what it can make for the Samsung Galaxy S II, which is a sales hit so far. This excellent Android handset broke all sales records in Samsung’s home turf, South Korea, and is reportedly selling better than the iPhone 4 in the UK now.
It is not yet available on carriers in the US, but that situation should be changing this summer. Anyhow, we can’t wait for the AMOLED technology to start unwrapping its true possibilities, and with the new factory Samsung will be able to increase production of those vivid displays tenfold. For now it is focusing on satiating demand for smartphone AMOLED screens, but the press release states tablets and game consoles are also on the production roadmap. Those dark times with OLED display shortages only seem like a bad dream now.
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